Behind every brand is a real human with a story. That’s the part I’m here for.

I know what it’s like to build something from the ground up and wonder if it’s ever going to click. I’ve been there, wearing all the hats, second guessing every decision, and staying up way too late tweaking things that still didn’t feel like I was moving the needle in my business.

That’s why I’m so passionate about helping creatives like you find clarity, confidence, and a brand that finally feels aligned. This isn’t just what I do, it’s what I’ve lived.

I’m Naomi! Brand & web designer, creative soul & multi-passionate maker

MEET THE DESIGNER

As well as creative mentor, small business owner x3, and professional multi-tasker (seriously, I still don’t know how I manage it all). When I’m not designing, you’ll find me surrounded by yarn and my next crochet project, strolling through thrift stores, or walking my favorite trail while mentally planning your website layout.

Since I was a kid, I’ve been drawn to anything artsy. That passion led me to study Retail Merchandising at the University of Minnesota—but even then, I knew the conventional 9–5 route wasn’t for me. I craved something with more freedom, creativity, and impact.

Fast forward to now, I’m grateful to help others tell their story through bold branding, thoughtful design, and a little strategy magic. My days are full, my heart is fuller, and I wouldn’t trade it for anything.

When I need clarity, I go for a nature walk. When I need inspiration, I find my next adventure.

Most of my ideas come from everyday moments…like woodsy trail walks, snapping an aesthetic photo of my coffee mug, or a really good thrift find. My creativity has never been a straight line, but that’s what makes it fun.

There’s something about a solo walk with fresh air and no distractions that gets my wheels turning. If I’m ever stuck on a project, there’s a 100% chance you’ll find me outside, letting nature work its magic.

My brain’s always buzzing with what-ifs and what’s nexts, and if you’re the same way, we’ll get along just fine.

FOR THE BOLD HEARTED CREATIVES

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FOR THE BOLD HEARTED CREATIVES •

I believe in taking up new hobbies just because and creative spirals that lead somewhere unexpected.

From crocheting to illustrating to beading cute necklaces, I'm all about following what lights YOU up. That same curiosity is what fuels my work (and honestly, my entire life).

WHAT’S FUELING MY CREATIVITY

A few more things that light me up, because why not?

  • I’ve been making playlists to match the seasons for as long as I can remember. Here’s my go to for cozy fall days: Heading into Autumn 🍂

  • I’m working on becoming more of a reader these days. A few that have stuck with me: Daring Greatly by Brene Brown, Untamed by Glennon Doyle & Big Magic by Elizabeth Gilbert… all the good stuff that makes you feel seen.

  • Give me a thrift store full of vintage gems and a vibey alt rock concert, and I’m all in, that’s my version of fun!

  • At home is where I’m most me, with a craft in my hands, a sparkling water or Zevia nearby, and Bravo or Dateline on in the background. If I’m not crocheting, I’m probably doodling on my iPad or starting some new DIY just because I need to keep my hands moving.

But when it comes to your brand? I treat it like it’s my own. I’m all in, always.

I know what it’s like to feel pulled in a million directions, to have all these ideas and no clue where to begin. That’s why I’m here, to help you take all that creative energy and give it direction, so your brand finally feels like you. I’m also great at keeping projects on track, because I know you’re busy with your biz, life, and all the everyday things. I’m a big fan of timelines, deadlines, and getting things done, so you’re up and running and on your way to making your big dreams happen.

You bring the passion, I’ll bring the strategy, design, and heart.

If there’s one thing I want you to know, it’s that I get you. I keep it real, treat your business like it’s my own, and care deeply about making sure you walk away feeling proud and excited about what we’ve built together.

When we collaborate, I’m your creative partner who’s 100% in your corner.

I know how personal this all is. Your brand isn’t just colors and logos, it’s your story, your hard work, your passion. You’ve put so much into what you do, and you deserve a brand and website that match that same energy.

I’m not here to just make something “pretty.” I’m here to help you make something that feels aligned, intentional, and so you, something you can grow into, expand with, and truly own.

So… how do you know if I’m the right designer to help you?

Well, friend… let’s paint the picture.

You’ve got something seriously good going on. A business that’s full of passion, purpose, and a whole lot of heart. But somewhere between all the product packaging, email replying, and trying to figure out why your website suddenly looks weird on mobile (again)... your brand identity has kind of turned into a patchwork of “eh, good enough for now.”

You know it’s time for an upgrade. But not just a pretty logo and a fresh color palette. You want a brand that finally feels like you, the real you. One that connects, converts, and actually keeps up with the level of work you’re putting into this thing.

That’s where I come in.

I help creative business owners (like you!) go from scrappy DIY to totally dialed-in. Having a brand and website that reflects your actual magic, that’s what changes everything. We’re talking more confidence, more aligned clients, more clarity on what makes you different (and why that’s your biggest strength).

A strong, strategic brand doesn’t just make things look nice, it builds trust, grows your audience, boosts your sales, and makes it way easier to show up and share your work like the expert you are.

Basically: if you’re ready to stop hiding behind “good enough” and finally show up like the big deal you actually are... we should talk.

so what’s the next step?

If you’re dreaming big but don’t know where to begin, I’m your girl.

Whether you’re here to get clear on your brand, finally launch your dream website, or just need a creative expert in your corner to guide you through it all, I’d be honored to be part of your journey. Working with a designer can be a decision that changes the trajectory of your business, even your life! So first, let’s set up a chat and see if we are a great fit to make some magic together!

A PEEK AT PAST PROJECTS

Design that feels like home (or at least, like you)

I work with creative business owners across all kinds of industries, from photographers and hairstylists to handmade product shops and lifestyle brands. The common thread? They’re passionate about what they do, they care deeply about their art, and they’re ready for a brand and website that actually gets them.

My style leans clean, bold, a little artsy, a little rustic. I love weaving in texture and edge while keeping things grounded and intentional. But more than anything, I design with your unique story at the center.

So if something here speaks to you, whether it’s the visuals or just the overall vibe, I’d love to create something that feels uniquely you, too.